KAYAK

A brand committed to providing premium quality, 100% American-made, moist snuff tobacco to our adult consumers at an affordable price.

Tasked to create a specific niche, we decided to focus on amazing watershed moments that would inspire consumers to associate with the brand.

We embraced the adventure-loving man who grabs life by the horns. Unapologetically himself, a leader to his friends, always ready to find the next moment worth savoring. He sets out each day to find the ultimate day on the water.

We encouraged our adult consumers to embrace the “Catch your Moment” lifestyle by providing consistent, reliable products and content to take adventure to the water.